Social media is likely an integral part of your business marketing strategy. But if you’re like many companies, you might struggle to determine the return on investment (ROI) of your social media efforts. Measuring social media ROI can be challenging because it involves tracking multiple metrics across various platforms. But, with a little bit of... Continue Reading →
Social media has evolved from a platform for personal expression to a powerful tool for building communities around shared interests, passions and values. Creating a genuine and thriving community on social media goes beyond amassing followers—it involves fostering meaningful connections, encouraging engagement and providing value to your audience. Let’s explore what it truly means to... Continue Reading →
Social media advertising has become an indispensable tool for businesses seeking to expand their reach and drive growth. Unlike traditional advertising methods, social media platforms offer highly targeted and cost-effective advertising opportunities. No wonder why social media has become one of the most efficient and effective ways to reach a targeted audience! Let’s explore how... Continue Reading →
Social media is an effective tool for your business, as it gives you a platform to build your brand, engage with customers and establish a strong online presence. But, with ever-increasing noise and competition, you may find it difficult to differentiate yourself from other brands and cultivate a consistent and authentic brand image. Fortunately, there... Continue Reading →
Meta has announced new updates for Facebook Reels that include more templates, more creative tools and an expanded max video length to 90 seconds. This gives you more room to expand your content and acquire new business audiences. Studies show that users spend half their time watching videos on Facebook and Instagram, so short videos... Continue Reading →
Are you a small business owner hoping to grow your business in a cost-efficient way? If so, social media might be the key you’re looking for. There are over 4.76 billion social media users around the world, so you are likely to connect with your audience on these platforms. And the best part is that... Continue Reading →
Clients often ask us which social media platforms they should be using actively. It’s a great question since there are many social platforms to consider, ranging from the more serious LinkedIn and Facebook, to the more fun and playful TikTok and Snapchat. There is no one right answer for every business, but there are some... Continue Reading →
Instagram continues to be one of the most popular social networks worldwide, with over one billion monthly active users. And it’s not planning on slowing down anytime soon, as new features and functionalities continue to be rolled out. Many of these updates pertain to businesses and helping users support their favorite brands. To help you... Continue Reading →
On average, people spend 147 minutes, or two hours and 27 minutes, on social media every day. This number is just an average - in some parts of the world, people spend a lot more time on social media than this! With social platforms being some of the best tools we have to stay connected,... Continue Reading →
Are you looking for new ways to boost your brand, products, and services on a budget? Running a social media contest may be the perfect opportunity for you to reach these goals without increasing your promotional budget! Even if you can’t afford to go all-out with a full-blown campaign, a small contest or giveaway can... Continue Reading →